CEJ #5

Hazel

2-26-13

The Extraordinary Science of Addictive Junk Food
Minneapolis

Moss, Michael

The New York times

2-20-13

Science

http://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html?pagewanted=all&_r=0

On the night of April 8 1999, A line of city cars and taxis pulled up in the Minneapolis headquarters of Pillsbury and discharged 11 men who controlled Americas largest food companies such as: Nestle, Kraft, Nabisco, general mills, Procter and gamble, Coca-Cola, and Mars. Rivals. One day the C.E.O.'s and company presidents came together and had a rare, and very private meeting and only one thing was on the agenda: The emerging obesity epidemic and how to deal with it. They also talked about how people were starting to talk about a tax on sugar, and how much pressure there was on the companies. James Behnke became Pillsbury's chief technical officer in 1979 and was instrumental in making a long line of hit Pillsbury products, he deeply admired Pillsbury, but in recent years got troubled by pictures of many young obese children, some also with early signs of hypertension and heart diseases. the months leading up to the meeting Behnke was talking to a group of food scientist and found that they were making a more and more grim picture of the public's ability to handle the industry's formulations. Some of the foods that messed with the bodies abilities of over eating and some even made you more and more hungry. Behnke and a handful of others felt that they should warn the C.E.O.'s that the companies had gone too far by creating and marketing products that posed great health concerns.
I think that Behnke and the others who talked to the C.E.O.'s of the companies because I agree that they did do a lot of bad stuff by making food that they knew were unhealthy and even making it so you're body wants more of it. I think that it is really, cruel and that it's also bad that people kept buying the products, some people buying the products must have known or at least have heard about the obesity in America.